The Goulburn Murray region includes Shepparton, Echuca and Cummeragunja. Goulburn Murray was the second Jawun region after Cape York. The region was chosen because of the size of its Indigenous population and the magnitude of the issues they face, including unemployment, drug and alcohol abuse and poor school retention rates.
According to the 2011 ABS Census:
- 60,631 people live in the Greater Shepparton region, of which 2,092 (3%) identified as Indigenous
- The median age of Indigenous people is 20 years compared to 38 years for the non-Indigenous population
- 39% of Indigenous 20–24 years olds complete Year 12 or equivalent compared to 72% for the non-Indigenous population
- 41% of the Indigenous workforce-age population are employed compared to 70% for the non-Indigenous population
Goulburn Murray is also home to a wide range of migrant and refugee communities. It is a conservative community and has not yet fully embraced the diversity of its changing population. The vision of the local Indigenous leaders is to create a more socially inclusive community in the region and to close the gap on Indigenous disadvantage.